push button to add drama . to launch the TV channel TNT in Belgium a big red button was placed in an average Flemish square of an average Flemish town . a sign reading, “Push to add drama” invited people to use the button .
McDonald’s Brilliant Interactive Billboard Campaign.Users get to control the billboard and turn it in to a personal game. By completing the game in 30 seconds win coupons for free food in the nearest Mcdonald’s restaurant.