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The ad works because it's alluding to spider man with the bug spray. Nice picture and funny message.

Cigarette shotgun

Top 40+ Creative Ads Made to Stop You Smoking

The-Roy-Castle-Lung-Cancer-Foundation-Passive-Smoking---Shotgun Remarkable Anti-Smoking Advertising Campaigns - 53 Examples

Stefan Gesell Photography                                                                                                                                                                                 More

“There are those whose primary ability is to spin wheels of manipulation. It is their second skin and without these spinning wheels, they simply do not know how to function. JoyBell C. How to Spot and Stop Manipulators