This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
VISUAL VERBAL CONNECTION - very simple design of a clock taking the place of the "o" in the actual word "clock". We could use this in the yearbook for spreads talking about crunching time, schedules, and time v.
This is a really nice, modern logo. The font isn't really capturing,although simplicity catch my eye, but the use of the clock being applied to fill in the missing letters is really creative, the gradient background gives good surrounding depth.