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In 1873, Levi Strauss and a Reno Nevada-based Latvian tailor by the name of Jacob Davis co-patented the process of putting rivets in pants for strength. On May 20, 1873, they received U.S.Patent No.139,121. This date is now considered the official birthday of "blue jeans."

In Levi Strauss and a Reno Nevada-based Latvian tailor by the name of Jacob Davis co-patented the process of putting rivets in pants for strength. On May they received U.Patent This date is now considered the official birthday of "blue jeans.

1940s vintage LEE work wear blue jeans overalls uniforms menswear men illustration advertisement by Christian Montone, via Flickr

vintage LEE work wear blue jeans overalls uniforms menswear men illustration advertisement by Christian Montone,::

A vintage ad for Levi's from the gone-and-lamented County Seat, as close to a Levi's concept store as there ever was.

A vintage ad for Levi's from the gone-and-lamented County Seat, as close to a Levi's concept store as there ever was.

American Working Man Fashion Print - 1900-1910 Vintage Antique Levi Jeans - Levis - Earliest Stormy Kromer Cap

American Working Man Fashion Print - 1900-1910 Vintage Antique Levi Jeans - Levis - Earliest Stormy Kromer Cap

Vintage Denim, Vintage Clothing, Vintage Style, Levis Jeans, Working Man, Working Class, Men Trousers, Men's Outfits, Vintage Antiques

Levi's Logo | So Lee Nelson from Mapleton, Utah wanted to see what would happen if ...

When I was growing up, I had a t-shirt that had this Levi's logo on it. Chances are, you've seen this logo too since its been around for a .