Jack Jones // Hi Friends, look what I just found on #web #design! Make sure to follow us @moirestudiosjkt to see more pins like this | Moire Studios is a thriving website and graphic design studio based in Jakarta, Indonesia.
A brand identity, website design for Halcyon - a men fashion brand that specializes in suits for men. The goal is to create a modern, minimal look but also evoke the classy feel.
The proposition in this ad is that Lego will let your imagination soar. The target market is young kids ages 4-9 who like playing and being creative or to their parents who will buy the product. Three techniques they used are firstly the colour contrast between the red and blue, secondly the ad is all visual with no headline or copy, and lastly the use of personification of the shadow of the Lego changing into an airplane. This ad is effective because it is simple and uses only visuals.