Negative space embroidery, leaving plain fabric for the letters and stitching around the outside. Looks amazing - would be great for a bold front cover title. Embroidered greetings by UK graphic designer Emma Smart.
"Gorgeous embroidery from the Indian design company Botto. Love the use of orange and fuchsia together and the way the darker colored background emphasizes the forms. This appears to be just straight stitches, but with such rhythm!