Friederike Schmeling

Friederike Schmeling

Friederike Schmeling
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Which is your favorite Beautifying ritual? At Aveda El Paseo, We love them all!

Have you ever tried Aveda's Beautifying Oil? Here are 8 ways to use it, treat yourself with a little relaxed wellness.

Aveda - Color Options Eye Shadow Transformer

Aveda eye shadow transformer Just a drop or two transforms powder eye shadow into a cream, intensifying color—or transforms shadow into vibrant liquid liner.


flax sticks™ by Aveda—One of the most important things for great makeup application is a set of high quality makeup brushes.

Use our new #BotanicalKinetics Energizing Eye Creme in this revitalizing ritual.

Make your eyes come alive with Energizing Eye Creme; you won't need that second cup of coffee. Pair it with this revitalizing ritual.

#AvedaMission #AlchemyMissionStatement

"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership responsibility, not just in the world of beauty, but aro

Aveda's NEW Shampure Dry Shampoo available this October!

Aveda has recently launched the new Shampure Dry Shampoo, a hair care product that promises to help your style last longer.

Aveda partner and yogi Miki Ash likes to bring lavender essential oil along when she travels.

Discover the latest beauty and fashion trends, exclusively from the professionals at Aveda. Get hair styling tips, wellness advice, makeup trends and more.

Find your path to peace with calming rituals to pair with Shampure Composition.

Discover eight paths to peace with our calming Shampure Composition and enjoy our most famous aroma of 25 plant and flower essences.