User Attraction & Engagement
May 2014.The smell of homemade cooking drifted through some of New Zealand's key shopping centres, as part of a new campaign for TVNZ's new season of My Kitchen Rules Australia. Using select 6 sheets, specially built panels dispensed specific aromas (savoury or desserts) and played audio of the TV Show hosts, Pete Evans and Manu Feildel promoting the series. Shoppers simply had to activate the panel by touch.
How can you increase the immersion of data? The bachelor thesis „Experiencing Abstract Information“ by Jochen Winker (http://www.jochenwinker.de) and Stefan Kuzaj (http://www.stefan-kuzaj.de) introduces theoretical principles and shows them with some interactive examples. There are four essential parts in making abstract information experiencable: information itself, relevant senses, fitting emotion and a direct reference of the presentation to the information. With our method you …