Pepsi et Coca-Cola se font la guerre pour Halloween !
Pour Halloween 2013, Pepsi a de nouveau attaqué Coca-Cola. Une créa sauvage lui répond avec génie. L’excellent print de Pepsi pour Halloween a généré plus 300.000 vues sur Facebook en seulement quelques jours. Un véritable succès viral, qui n’est dû qu’à la “portée organique” de ce visuel : aucun achat média n’a été effectué pour promouvoir cette création.
Ambush Marketing Sportivo: Pringles ce la fa - Ninja · la piattaforma italiana per la digital economy
Pringles approfitta della forma delle patatine, per intraprendere un'imboscata sportiva a Wimbledon
How to piss off the 2012 Olympics’ ‘brand police’
Picture by Rob Hyde This window display might look like it was put together by someone with severe dyslexia, but it is in fact a glorious “fuck you” to the London 2012 Olympics and their ludicrous and draconian “brand police.” “Brand police”? What’s that? I’ll let The Independent: Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors’ multimillion-pound marketing deals, in a highly organised mission that contrasts with the scramble to find enough…
Non-sponsor brands ramp up pre-Olympics sports marketing
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.
Texas Trademark Lawyer Tamera Bennett – Ambush Marketing, FIFA World Cup 2014
Updated 7/11/14 - FIFA banned players from wearing Beats in World Cup stadiums and official media events, distributing headphones made by official sponsor Sony instead. ______________________ Ambush marketing is the act of a product or service trying to attach itself to a big event w
Sochi 2014, come fare ambush marketing col pasticcio dei quattro cerchi | Tempi
T-shirt e réclame per auto. Ecco come un errore imprevisto può essere riutilizzato per fare pubblicità ai propri prodotti
Olympics Ambush Marketing Winner Goes to… Dr Dre. Beats - Persona Design
World records, sporting heroes, and brand-wars. The Olympic games may be over for another four years but, sports and athletes aside, the legacy of the London 2012 brand police is likely to live on. Long before the first athletes arrived in the London the global coverage of the stringent branding laws enforced by the […]
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