How Data Science Drives Personalized & Profitable Campaigns
In this Q&A with expert Caroline Riddle from Windsor Circle, understand the ins and outs of data science and the impact email marketers can make with it.
Who knew? Insights from testing our newsletter send time
Knowing the perfect send time is different for every email marketer, which is why we set out to test our own emails. Step-by-step, here's what happened.
It’s Official: The First CASL Fine | WhatCounts
The Canadian Anti-Spam Law (CASL) imposes penalties on those who don't follow rules around email permission and IDs. A sender just got the first CASL fine.