Xenia Arro

Xenia Arro

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Xenia Arro
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Silver Promo & Activation Cannes Lions 2013 - ToolPool - YouTube

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market.

Silver Promo & Activation Cannes Lions 2013 - Pepsi - Gatorade - JWT.com

Gatorade + Sweat and Win Challenge - JWT Puerto Rico Advertising Work

Silver Promo & Activation Cannes Lions 2013 - Make music in the corner shop with Red Stripe. - YouTube

An ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people's surprise. Brilliant for a launch market and viral campaign.

Gold Promo & Activaton Cannes Lions 2013 - Dove Real Beauty Sketches - YouTube

Powerful Message about Self-Image Dove Real Beauty Sketches. A compelling social experiment that explores how women view their own beauty in contrast to what others see.